The ESO map is quite large. And you need a horse to run faster. When you come to the stables and look at horses, you will find that the price of horses is not cheap. Apart from empire horses, others have to cast 17ooo gold coins. The most expensive horse will worth 40,000. The price is vary widely. What differences there are between various horses? Let us analyze about that.

Common Horse-- The initial movement speed is 15%, 10 Stamina and 0 carrying.

The above is the attributes of different kinds of horses. Of course, the faster the speed is, the better the horses are. The higher Stamina means the running time of horses is longer and the chances to be knocked down are less. The Carrying can add your parcel capacity. Large Carrying is good for you if you are fond of PVE.

All of horses’ attributes can grow up by the ways of feeding food.

Apple: To increase speed.
Hay: To increase Stamina.
Oats: To increase Carrying

Each feeding will cost 25 gold coins to make the attributes add one Coin. The horse is feed every 20 hours. If you want your horse is strong more quickly, it is better for you to feed it every day.

By the way, everyone just takes a horse. If you want to change your horse, one way is to sell your horse; the other way is to buy a stable for your horses.